keyword driven testing
It is also known as table-driven testing or action-word testing, is a software testing methodology for automated testing that separates the test creation process into two distinct stages: a Planning Stage and an Implementation Stage. It can be used by either manual or automation testing teams.
Hope it helps.
Have you came across KDT (keywords driven testing) Vs. Test Automation Scripts? http://blog.testproject.io/2015/09/15/kdt-keywords-driven-testing-vs-test-automation-scripts/